1. SPA Blog on bloggers
Tuli Hotels & Resorts
Adama DIOP
E-marketing Project
Student N°: 303142

2. Tuli Hotels Group
 7 hotels existing
 Indian tradition
 No Blogs
 Others use of Social Media

3. What is a blog?
 A blog is a web site where entries are typically displayed in reverse
chronological order.
 According to Technorati, a blog is a « regularly updated journal published on
the web »
 Over 160 million blogs are online

4. SOSTAC
 Situation
 Objectives
 Strategy
 Tactics
 Actions
 Control

5. S: Current Situation
Strentgh
 3 resorts has spa but have descriptive
 Different attractions
Weaknesses
 No blogs on their websites
 Few pictures of the product
 Brief description about the services
 Lack of promotion of spa products

6. Objectives
 Improve the brand image of Tuli Hotels and Resorts via the Spa Blog
 Foster customer relationship
 Solicit user feedback
 Promoting the spa product of Tuli Hotels and Resorts
 Gain recognition as sujet expert
 Educate Guests and potential guests

7. Strategy
 Optimize social network channel
 Optimize the awarness of the spa products of Tuli Hotels & Resorts
 Build Loyalty
 Optimize blog content for search engine
 Educate Guests and potential guests

8. Tactics
 Keeping up to date with the latest industry news
 Building relationships with other bloggers in the community
 Develop a content strategy

9. Actions
 Update frequently news
 Replying to comments from readers
 Participate in other blogs
 Share your blog via others social media
 List the blog in blog directories
 Ping web services with updates content

10. Control
 Monitoring other blogs within the industry
 Use traffic generating tools (MyBlogLog)
 Make use of aggregators
 Monitoring the sales of Spa products
 See what others blogs do

11. Thank You